It was not a great race. It is and it will be a balancing act for us in the industry in 2023 to get that distribution mix right because were not going to have all of our races on broadcast, were not going to have all of our races on over the top platforms, we will be somewhere in between. This is the first time the sport has seen an average of over three million average viewers per race since the 2018 season too. Nielsen slowly began to develop ways to measure who was watching what, and how. You only have access to basic statistics. Or NASCAR could pretty much keep things the way they are and hope to hold on to whoever watches through 2024, when the massive TV contract expires. This year's race at . And they demand a network window. And I feel like were peaking at the right time, for sure. The ESPN and ABC broadcasts increased 26% and 8% respectively . There are a number of soccer properties out there that are shifting to direct consumer; we will not have an all-out shift to direct consumer. This is no different with sponsor-centric NASCAR, whose teams, in part, use television air time as a selling point to potential partners whose brand could be seen by millions of viewers. NASCAR Xfinity results: Ryan Truex wins at Dover - Yahoo And what both Fox and NBC have done a really good job doing with us is evolving their product and evolving the distribution mix to make it current digital products, streaming in-car cameras on platforms like YouTube or Twitter or Fox having watch parties or alternate broadcasts on their various Fox Sports platforms. Team sponsors are paying attention to that discrepancy as well, to the extent that those network windows continue to be as meaningful in terms of our viewership number. Last year, Indys start time was 1 p.m. Most valuable sport event brands worldwide 2019, Racing teams of NASCAR ranked by team value 2019, Average U.S. TV audience of NASCAR races 2019, Daytona 500 TV viewers in the U.S. 2000-2022, To download this statistic in XLS format you need a Statista Account, To download this statistic in PNG format you need a Statista Account, To download this statistic in PDF format you need a Statista Account. Id say in particular, in the short term, those network windows are really, really important.
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